education

Savannah College of Art & Design

Atlanta, GA
Bachelor of Fine Arts
Graphic Design
2010–2013

Sham Shui Po, Hong Kong
2012

The University of Michigan

Ann Arbor, MI
Bassoon Performance
Art and Design
2009–2010

skills

team leadership
art & creative direction
brand identity development
B2B & B2C digital marketing
graphic design
copywriting & editing
responsive web design
email design
UX/UI design

InDesign
Illustrator
Photoshop
After Effects
Sketch
Zeplin

HTML5, CSS3

I write code.

JS, PHP

I copy and edit code.

experience

Hawke Media • Chicago, IL

Executive Creative Director
2024–Present

Led the SimplyBe. team through the acquisition by Hawke Media. Continued responsibilities from ECD role while expanding the team’s services to company branding in addition to personal branding. Assumed leadership of Account Directors for enhanced team cohesion. Assist Sales with scoping and closing new creative and branding engagements.

SimplyBe. Agency • Chicago, IL

Executive Creative Director
2022–2024

Assumed leadership of the Content team and revitalized team morale for a 100% retention rate across Content & Creative for a year and a half. Improved role clarity, advocating for title and salary adjustments where appropriate. Developed and conducted performance reviews with subsequent individual growth plans. Oversaw the development of all visual design and written content created for SimplyBe. clients. Supported account teams in maintaining strong client relationships. Provided strategic oversight for the development of personal brand identities and strategies that directly ladder up to client objectives. Directed photo and video shoots, managed vendor relationships, and continually refined SimplyBe. products and processes.

Creative Director
2021–2022

Hired a Creative team and redefined processes for a variety of creative projects. Revamped the visual design of standard deliverables for legibility and sophistication. Oversaw the development of visual brand identities, email newsletters, websites, social media content, and more.

Evive • Chicago, IL

Design Lead
2021

Managed the visual design of the Evive brand and all B2B assets, including eBooks, white papers, infographics, sales and educational presentations, web and social content, sales collateral, and more. Wrote or edited copy as needed to promote clarity, avoid redundancy, and maintain a consistent brand voice.

PDI Software | Dallas, TX

Creative Director
2020

Head of the Marketing Cloud Solutions Creative department, which serviced three lines of business. Maintained responsibilities from all previous positions while expanding the team and taking on new projects and customers with company acquisitions. Defined messaging and look & feel for new Convenience Retail features and Fuel Rewards^® promotions across web, email, mobile, and social channels. Worked with Shell’s national partner brands including Dunkin’^®, T-Mobile, Winc, and 1-800-Flowers.com^®, as well as several national CPG brands for cross-promotion.

Senior Art Director
2018–2020

Managed and provided art direction to Graphic Designers to ensure excellent use of design fundamentals, industry best practices, and brand consistency. Wrote and edited copy and advised on consumer UX. Continued to design for print, email, web, and mobile experiences. Managed brand consistency for Excentus “a PDI company” and the Fuel Rewards program. Managed the delivery of all creative projects.

[PDI Software acquires Excentus]

Excentus • Dallas, TX

Senior Graphic Designer / Creative Lead
2016–2018

Continued responsibilities from previous position, adding review of all B2B and B2C assets for brand consistency, design quality, and copy. Single point of contact between Marketing Managers and Designers, responsible for managing all creative. Began writing creative copy and trained a new Graphic Designer.

Graphic Designer
2014–2016

Designed B2C marketing assets for web, email, social, mobile, and print, primarily for the Fuel Rewards brand. Designed, coded, and maintained B2B microsites for Excentus, Centego, and the Fuel Rewards program. Designed an internal campaign illustrating the company’s values.