posters
For 4 years, I provided copy and creative direction for the Fuel Rewards® program’s web, email, social, and mobile channels. Here are some highlights.
SL: Motivation for More than Mondays 📝📚💯
PT: Reward yourself with no crowds or wait times.
SL: Avoid crowds. 😷 Stock up. 🧻 Earn rewards.⛽
PT: Don’t forget the Mother’s Day flowers!
SL: Thank our everyday heroes this Nurses Week! 😇🌮💐
PT: Show love. Earn rewards.
SL: Earn rewards supporting local restaurants! 🍽
PT: Earn 10¢/gal for every $50 you spend.
SL: Send gifts to grads now. 🎁🎓 Party later.
PT: Plus, save $1/gal with wine!
There’s a good way to dip into savings. 🤑
Dip anytime, anywhere with Nutella® & Go! and save 3¢/gal.
Bai yourself something nice. 🥥🍋🍉
Earn 3¢/gal when you get 2 Bai drinks at Shell!
It’s okay to be salty. 🥨🥖
Earn 5¢/gal when you buy 2 bags of Gardetto’s at Shell.
Looking for a tall drink of water? 😎
Save 7¢/gal with Acqua Panna® at Shell!
Don’t get ❤️🔥over ⛽prices
Earn 7¢/gal when you buy 2 Rolaids 10ct rolls at Shell this month.
Time for a change?💧🚘
Earn 25¢/gal with Pennzoil at Shell!
You never know who might need a light 😉🔥
Earn 8¢/gal when you buy 2 BIC® Lighters at Shell this month.
🌞Start your day well and save at Shell.⛽
Get a belVita Biscuit and save 3¢/gal on your next fill-up!
Going nuts? Mix it up with a new flavor 🥜
Earn 5¢/gal when you buy Sahale Snacks at Shell!
Meet your new workout buddy 🏋
Get MUSCLE MILK® at Shell and earn 5¢/gal.
Fuel Rewards® members earn a 10¢/gallon reward for every $50 they spend at participating restaurants with a credit card linked to their Fuel Rewards account.
These notifications go to members with a linked card and tap to a map of restaurants.
Let’s 🌮 ‘bout saving 10¢/gal …
It’s easy: Use your 🔗💳 at these restaurants to earn a reward! 💰
Turn cravings 🍕into savings 💸
Find what you’re feelin’ at one of these restaurants! Use your 🔗💳 to earn 10¢/gal.
🥗Dine … 🥡Dine … 💰SAVE!
You’re close to earning 10¢/gal! Just grab some food with your 🔗💳 at these restaurants.
Saving on ⛽ is easy as 🥧
Find a restaurant. Pay with your 🔗💳.
Save 10¢/gal on your next fill-up at Shell.
🍔Do you want rewards with that? 🍟
Grab dinner at a participating restaurant and use your 🔗💳 to earn 10¢/gal.
While Fuel Rewards® members fill up, Shell encourages them to stop inside the convenience store to purchase CPG products and earn Fuel Rewards savings.
These notifications go out when a member begins a fuel transaction and tap to a list of In-Store Rewards offers at that station.
Welcome to Shell! 👋While you’re here …
Shop inside to earn rewards that’ll help you save more on your next fill-up. 💸
Grab a snack to save more on fuel!🥤🍫
Earn rewards on select items in the Shell store to stack up savings for your next fill-up.
Shop🥤 Earn💰 Save⛽
Some products in the Shell store come with Fuel Rewards® savings! Check it out 📲
Save more on your next fill-up! 🌟⛽
Earn rewards with snacks in the Shell store.
Just use your Alt ID or Fuel Rewards® card.
🚗💨Want to save even more next time?
Check the app to see which products in the Shell store come with Fuel Rewards® savings.
