SheVotes100 called for designs celebrating a century of American women’s suffrage. Although it would be decades before women of all races could vote, Mama Raised a Voter encourages all women to vote for the change they wish to see — and to teach their daughters to do the same.
It’s hard to believe how recently legislation for gender equality and desegregation passed in America — and that some people responsible are still alive to share their stories. Behind every fight for rights for the underprivileged are strong women raising their voices.
Playing with the stereotype that men will agree to an idea if they think it was theirs, I wanted to pair my headline with imagery of 1950s socialites phoning their friends to hatch a plan. I wish I could credit the artist of the women, but the internet won’t tell me who it is.
This concept embraces the dualism of how women create the future both by birthing and raising the next generation and by using their voice, skills, intelligence, and influence to effect positive change.
I based the facial features and coloring on the faces of Rihanna, Lucy Liu, Mindy Kaling, and P!nk, then brought them together to depict a composite portrait of a creative American woman ready to make an impact.
Rearranging these four simple words produces three concepts to consider:
Consider women’s unique role in birthing the next generation and teaching compassion. How might this equip them to inform decisions about new or existing policies?
Consider what the future they’re creating will look like — not just for people who look like yourself, but for those with greater barriers to overcome. Do more people have more opportunities than they do today?
Consider, with all this in mind, that our future women’s minds are being shaped right now, every day. Are we giving them the resources they need to pick up where we leave off?
When Excentus defined its corporate purpose & values, the Creative team was asked to design a way to visually portray Commitment, Empowerment, Agility, Uniqueness, Collaboration, and Enthusiasm. I brought each value to life with an animal icon.
Employees received a t-shirt, a mug, and a “What’s With the Animals?” booklet that explains the connection between each animal and the value it represents. The icons even made an appearance at the company party at the Dallas Zoo.
One of our Designers made a plush toy of each animal to be awarded quarterly to employees who had best demonstrated the values during that period, and leading up to the big reveal, we placed vinyl graphics of each animal around the office — a seahorse on the fish tank, a chameleon on a planter, a penguin peeking around a corner.
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